BD511: International Marketing

General
Course Number: 
BD511
Course title: 
International Marketing
Course Description: 
This course is designed to provide you with a framework within which international marketing operations can be analyzed, understood, and undertaken. We will recognize in this course that most business issues addressed in the cross-cultural context are somewhat similar to those firms implicitly or explicitly face in their domestic operations. The main differences between domestic and cross-cultural/multinational operations are usually matters of degree, variation, and complexity of controllable (e.g., marketing mix elements, management issues) and uncontrollable forces (i.e., various aspects of the national and socio-cultural environments). Given the intense nature of this class, the emphasis is on understanding diverse cultural, social and economic contexts in which consumption practices occur, and on translating this knowledge into actionable marketing strategies and practices.
Name of Instructor: 
Degree Programs: 
M.A. in International Business and Development Studies
Number of Credits: 
4